😎 Hi, I'm Yen Ortega

Digital Marketing
Strategy Consultant

Two decades of work at the intersection of data, design and strategy — building brands, websites and campaigns for names big and small.

View Selected Work More About Me
0+ Years Experience
0+ Brands Served
0 Core Disciplines
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Yen Ortega — Digital Marketing Specialist YO
Digital Marketing Manager
  • SEO
  • SMO
  • PPC
  • Web Design
  • Branding

😎 I want to introduce myself

Digital Marketing Manager

Hi, my name is Yen Ortega — Digital Marketing Specialist (SEO / SMO / PPC) with 20+ years of experience. I enjoy helping businesses with their branding and marketing efforts.

I have a strong background in design, which helps me create cohesive and effective marketing materials. I'm also experienced in web design and development, which allows me to build websites that are not only visually appealing, but also user-friendly and easy to navigate.

Browse the Work ↓

🗓️ What I do

Skills & Disciplines

A data-driven practice spanning nine disciplines — strategy, search, content, paid media and design, all working as one.

01

Digital Marketing Audit & Strategy

Evaluating existing digital marketing efforts, pinpointing areas for growth and refinement, and shaping strategies that align with business goals and audience needs.

See Past Work →
02

SEO Consulting

On-page and off-page optimization that builds organic reach and lasting visibility in search — technical foundations, content and authority working together.

See Past Work →
03

Content Strategy & Copywriting

From blog posts to landing pages — content written to resonate with real audiences, with SEO built in from the first draft rather than bolted on after.

See Past Work →
04

Social Media & Email Marketing

Engagement strategies for the platforms where each audience actually lives, and email campaigns designed to build lasting relationships over time.

See Past Work →
05

Pay-Per-Click (PPC) Advertising

Campaign management end to end — creative development, audience targeting, bid strategy and the ongoing data-driven optimization that keeps budgets working hard.

See Past Work →
06

Data Analysis & Reporting

Transparency as a working principle — clear, regular reporting that shows what's performing, what isn't, and why.

See Past Work →
07

Conversion Rate Optimization

Testing, measuring and refining — turning existing traffic into measurable results instead of chasing more clicks.

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08

Online Reputation Management

Steady hands for a brand's public presence — monitoring, reputation care and calm, experienced handling when a PR crisis appears.

See Past Work →
09

How I Work

Every project starts with data and ends with something measurable. Design, strategy and analytics are not separate steps in my process — they're the same conversation.

See It in Practice →

👌 Selected work

Projects & Case Studies

A cross-section of two decades of work, ordered by business impact — from global brands to growing local businesses.

Chevrolet Chevrolet Ecuador website
SEM · Digital StrategyGlobal Brand

Chevrolet Ecuador

Digital marketing support for one of the world's most recognized automotive brands in the Ecuadorian market — search campaigns, content and on-site optimization for the official national website.

chevrolet.com.ec ↗
Chupa Chups Chupa Chups website
3D DesignGlobal Brand

Chupa Chups

A vibrant 3D lollipop character that cheerfully licks itself, embracing its own irresistible sweetness. A glossy candy-coated head with a rainbow swirl of flavors, animated legs, sparkling eyes and a joyful smile — a playful design that resonates with the whimsy of the brand and appeals to the child in everyone.

★★★★★ 4.8/5 chupachups.es ↗
ESET ESET website
Social MediaGlobal Brand

ESET — Parental Control Campaign

A social media initiative promoting digital safety for families across Facebook, Instagram, Twitter and LinkedIn — engaging visuals, relatable stories and actionable tips that spark conversations about responsible digital parenting. Because every click counts.

★★★★★ 5.0/5
Polo Club The Polo Club of Boca Raton website
Web DesignLuxury

The Polo Club of Boca Raton

Design and build of the website for a prestigious member-owned residential community in Palm Beach County, Florida — a streamlined, elegant experience showcasing championship golf, Har-Tru tennis courts, a full-service spa and multiple dining venues, complete with a secure member portal.

★★★★★ 4.8/5 poloclub.net ↗
Asiauto Asiauto website
Web · SEOAutomotive

Asiauto

Web presence and search visibility for an authorized Chevrolet dealer in Ecuador — connecting vehicle buyers with showrooms, service and financing through a fast, conversion-focused site.

asiauto.com.ec ↗
Regenix Regenix website
SEO · CROHealth & Beauty

Regenix

Digital growth for a renowned hair-care and scalp-treatment brand — organic visibility, content strategy and conversion optimization to turn visitors into loyal clients.

regenix.com ↗
STB Digital Simply The Best Digital website
SEM · Google AdsAgency

Simply The Best Digital

Full-funnel Google Ads management for a digital marketing agency — keyword-specific search ads, engaging display and interactive video campaigns, backed by robust analytics and data-driven optimization to increase conversions and measure ROI.

★★★★★ 5.0/5 simplythebestdigital.com ↗
STB Magazine Simply The Best Magazine website
Web · ContentPublishing

Simply The Best Magazine

Web design and content strategy for a lifestyle magazine — an editorial platform built for readability, discoverability and advertiser value.

simplythebestmagazine.com ↗
Aastro Aastro Roofing website
Local SEO · PPCHome Services

Aastro Roofing

Lead generation for a South Florida roofing company — local search dominance, paid campaigns and a website engineered to convert homeowners into booked estimates.

aastroroofing.com ↗
Clean Cronos Clean Cronos website
Web DesignServices

Clean Cronos

A clean, modern website for a professional cleaning company — clear service pages, trust signals and frictionless quote requests.

cleancronos.com ↗
ML Tech ML Technology Support website
Web · Local SEOIT Services

ML Technology Support

Web design and local visibility for an IT support provider — positioning technical expertise in front of the businesses that need it most.

mltechnologysupport.com ↗

👋 Get in touch

Like What
You See?

If you'd like to talk about a project, compare notes on strategy, or just say hello — I'm one call away.

(786) 346-9165

Call or text — always happy to talk shop.